As a Mahindra Group company, our core values are:

• Professionalism

  We have always sought the best people for the job and given them the freedom and the opportunity to grow. We will continue to do so. We will support innovation and well­reasoned risk taking, but will demand performance.

• Good Corporate Citizenship

  As in the past, we will continue to seek long­term success, which is in alignment with the needs of the countries we serve. We will do this without compromising ethical business standards.

• Customer First

  We exist and prosper only because of the customer. We will respond to the changing needs and expectations of our customers speedily, courteously and effectively.

• Quality

  Quality is the key to delivering value for money to our customers. We will make quality a driving value in our work, in our products and in our interactions with others. We will do it ‘First Time Right.’

• Dignity of the Individual

  We will value individual dignity, uphold the right to express disagreement and respect the time and efforts of others. Through our actions, we will nurture fairness, trust, and transparency.